by Naomi Vettath
In an exciting continuation of our outreach efforts, the Communication Leadership Consultancy program is partnering for the second year with the Jones + Foster Accelerator, a UW-funded startup accelerator. This collaboration strengthens our commitment to fostering innovation and driving meaningful change within our community.
During the Fall Quarter of 2023, our program provided invaluable support to eight startup organizations, yielding tangible results that demonstrate the transformative potential of our engagement. By leveraging our collective expertise and resources, we facilitated the growth and development of these startups while embodying our foundational principle of Service to Community. Our dedication to serving mission-driven organizations remains unwavering, as we continually seek novel avenues to foster positive change in our communities.
Our current roster of startup partners illustrates the diverse range of industries and innovations our students are actively shaping. From Joosi, a sexual wellness brand destigmatizing sexuality, to Moco ‘n’ Mousse Snackerels, pioneers in hypoallergenic pet treats, each collaboration showcases our impact. Partners like NaturallyContained, who are revolutionizing packaging with compostable materials, and Panyon, offering robotic companions for mental wellness, highlight our commitment to sustainability and holistic well-being. Other partners include Nowhere, a sustainable food brand promoting regenerative agriculture through delicious products; Tizana Mexicana, connecting Mexican artisans with global markets; OneCourt, enhancing sports experiences for visually impaired fans; and Yew Ride, innovating outdoor gear solutions for skiers.
“Our student consultant has been invaluable in refining our social media strategy and managing our Shopify account. She consistently met our expectations and communicated proactively, ensuring everything stayed on track. We’ve truly enjoyed working with her, and her contributions have significantly helped us grow our business.” — Moco ‘n’ Mousse Snackerels
Our involvement extends beyond consultation. Our students actively engage across multiple domains, including content creation, digital design, strategic marketing, and multimedia storytelling. Their contributions play a pivotal role in refining brand narratives, enhancing user engagement, and fostering lasting connections between startups and their target audiences. These hands-on experiences equip our students with valuable skills, preparing them to navigate the evolving communications landscape with confidence and proficiency.
As we enter our second year of collaboration with the Jones + Foster Accelerator, we reflect on the significance of practical, real-world experiences in education. We are excited about what lies ahead and remain committed to empowering both our students and our partners. Together, we are shaping the future of communication leadership and forging a more inclusive, sustainable future for all.
University of Washington